Our Lil Bo - The Sparrow

A bird synonymous with Indian households. We all must have grown up seeing sparrows nesting in our balconies, fluttering around from room to room and chirping all day long. Oh what joy and happiness that brought to us! We wish for children to experience the same naughtiness, joy and happiness.

Lil Bo is a mascot that represents who we are and our values. Despite its small size, this charismatic bird teaches us a lot about way of life. Just like little children teach us.

You would have noticed that sparrows are very curious. The bird is always searching for something whether its food or a twig. They exhibit diligence and craftsmanship while building their nest. The community of sparrows works together and teaches each other to share responsibilities and collaborate. They care for each other. Sparrows chirp all day long, inspiring us to be ourselves, love ourselves and feel joy in everything.

We would love our kids at Lil Bo Peep to be like sparrows; free, playful, curious, creative, and caring!